FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

From toilet paper to Tiger King: Here’s what Canadians searched on Google in 2020

Black Lives Matter, the pandemic had a big effect on Canadians this year

This past year has been a year of new knowledge, growth and a whole lot of spare time for many people as the COVID-19 pandemic shut down much of society and the Black Lives Matter movement inspired self-reflection.

Christina Peck, Google Canada trends expert, said the year has been an unusual one when viewed through a search engine lens, too.

“2020 was not the year any of us expected,” Peck told Black Press Media by phone. “It was unpredictable, heavy and really tested people around the world, and Canadians.”

Google compiles top trending searches every year and in this way, 2020 is no different. This year, Peck said, people were asking one big question: why?

“Sometimes the answer made us cry, sometimes it sparked joy or worry, and in some cases it even inspired change,” she said.

Somewhere in all those emotion was the most-wanted item of the year, toilet paper.

“Why are people buying toilet paper?” was the most common “why” question asked of Google this year

“This has been a topic of conversation throughout the pandemic,” Peck said, and might be spiking again as B.C. introduces new restrictions and Ontario is in another lockdown.

But the list of “why” questions was not always so light. Many touched on more serious worries about COVID-19, while others were on the Black Lives Matter movement and the death of George Floyd at the hands of police.

“This left many people wondering why we’re asking the same questions, why are we seeing black men and women lose their lives?” Peck said.

The top trending search of the year for Canadians is one that’s still fresh for many: the U.S. election.

“We’re really dialled in and engaged into what’s happening south of the border,” Peck said, noting it’s not unusual for American news to trend in any years. News of the election especially spiked during the debates leading up to voting day and the day itself.

READ MORE: Americans search for nearby liquor stores, French fries as they await election results

The third most trending search harkens back to the start of 2020, before most people knew what awaited them this year.

“Kobe Bryant – this was a really devastating moment and when the news broke in January that Kobe along with his daughter Gianna had passed away… in the helicopter crash, it kind of stopped everybody,” Peck said. “Kobe has inspired so many people both on and off the court.”

But Bryant was sadly just the first of many celebrities deaths in 2020, “goodbyes we weren’t ready to say.”

One that likely hit Canadians the hardest was Alex Trebek, who died just over a month ago after a long battle with pancreatic cancer.

“He’s not only a Canadian icon but he’s someone who Canadians and people around the world have invited into their homes night after night through ‘Jeopardy!’”

Despite everything that happened in 2020, Canadians did try to lighten up the mood as they faced months of job losses and pandemic restrictions. They searched for “easy cookie recipes” and “sourdough discard recipes,” before turning around and looking for “resistance band workouts” and “Chloe Ting workouts.”

“We’ve all been at home so we’re probably spending a little bit more time on social media – or on our phones or our devices – and we’re seeing that people are turning to memes to find that joy,” Peck said.

“There’s a lot of fun ones here… Tiger King, Carole Baskin, Joe Exotic, Love is Blind, and toilet paper memes also come back up. It’s a good indication of the year and some of the things that happened as people tried to find a little bit of laughter.”

READ MORE: What did Canadians watch on Youtube during isolation? Workouts, bird feeders


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Best of 2020Google

Just Posted

RDEK is calling for nominations for their Volunteer of the Year award in all six electoral districts.
RDEK posts operating surplus as pandemic reduces costs

The RDEK has posted a operational surplus of $8 million as local… Continue reading

North Okanagan business Hytec Kohler set up a COVID-19 vaccination clinic at the Spallumcheen plant Friday, May 14. (Jennifer Smith - Morning Star)
More than half of eligible adults in Interior Health vaccinated

Over 365,000 vaccine doses have been administered throughout the Interior Health region

New Border Bruins owner Dr. Mark Szynkaruk reps team colours with his young sons and wife Tracey. Photo courtesy of the Grand Forks Border Bruins
KIJHL’s Border Bruins sold to Grand Forks doctor

The league announced the sale Friday, May 14

RCMP are looking for information on an alleged shooting attempt near an elementary school in Smithers March 10. (Phil McLachlan/Capital News/Stock)
Three arrested after break in at local landfill

Three suspects were arrested after RCMP were alerted to a break in… Continue reading

The Salmon Arm RCMP seize hundreds of grams of drugs in a raid in Sorrento on March 20, 2021. (Black Press file photo)
RCMP have suspect identified in rash of local thefts

Police have a suspect in a rash of recent thefts from local… Continue reading

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

On Friday, May 14 at Meadow Gardens Golf Club in Pitt Meadows, Michael Caan joined a very elite club of golfers who have shot under 60 (Instagram)
Crowds at English Bay were blasted with a large beam of light from an RCMP Air-1 helicopter on Friday, May 14. THE CANADIAN PRESS/Marc Grandmaison
Police enlist RCMP helicopter to disperse thousands crowded on Vancouver beach

On Friday night, police were witness to ‘several thousand people staying well into the evening’

People shop in Chinatown in Vancouver on Friday, February 5, 2021. THE CANADIAN PRESS/Jonathan Hayward
Vancouver community leaders call for action following 717% rise in anti-Asian hate crimes

‘The alarming rise of anti-Asian hate in Canada and south of the border shows Asians have not been fully accepted in North America,’ says Carol Lee

Sinikka Gay Elliott was reported missing on Salt Spring Island on Wednesday, May 12. (Courtesty Salt Spring RCMP)
Body of UBC professor found on Salt Spring Island, no foul play suspected

Sinikka Elliott taught sociology at the university

The first Black judge named to the BC Supreme Court, Selwyn Romilly, was handcuffed at 9:15 a.m. May 14 while walking along the seawall. (YouTube/Screen grab)
Police apologize after wrongly arresting B.C.’s first Black Supreme Court Justice

At 81 years old, the retired judge was handcuffed in public while out for a walk Friday morning

Dr. Steve Beerman, of Nanaimo, shows off his Dr. David Bishop Gold Medal, awarded for distinguished medical service. (Karl Yu/News Bulletin)
Queen presents Vancouver Island doctor with award for global drowning prevention

Dr. Steve Beerman receives Royal Life Saving Society’s King Edward VII Cup at virtual ceremony

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Most Read