Forever 21 was the target of anger on Twitter this week after sending diet bars with online orders. The company was accused of targeting their customers who’d ordered from the brand’s plus-sized collection. (Photo by Mike Mozart/Flicker)

Customers voice outrage after Forever 21 sends diet bars out with online orders

The clothing company sent Atkins diet bar samples with online orders packages

The clothing store Forever 21 received an outpouring of hate on social media this week after many Twitter users spoke out after finding Atkins diet bar samples in their online order packages.

Many of the tweets included photos of the unsolicited lemon flavoured bar. It’s packaging boasted that it contained one gram of sugar and that it the bar suits a “low carb lifestyle.”

Initially the clothing brand was accused of targeting their customers who’d ordered from the brand’s plus-sized collection.

One person who received the diet bar said they’d ordered new jeans from the plus-size collection as they’d gone down from a size 24 to an 18. They were shocked to have received the diet bar with their order.

“What are you trying to Tell me Forever 21?” @MissGirlGames asked in their tweet. “Do you give these to non-plus size women as well?”

Not everyone found an issue with the diet bar samples. Some came to the clothing company’s defence and pointed out that they’d received the diet bar with their online orders from Forever 21’s other collections too.

One Twitter user, @TheNailasaurus, replied to @PinkMiggitKat’s angry tweet and said that while they don’t agree with the company soliciting diet bars, they don’t think the outrage was warranted.

“Obviously this brand has paid for this legit form of marketing for their product to go in every F21 order. It has zero to do with what size clothes you ordered,” said @TheNailasaurus.

@PinkMiggitKat responded saying that no matter the intention, the bars shouldn’t have been sent with clothing as it could have a negative effect on people with eating disorders.

Others agreed that the diet bars could have a harmful effect on those who received them.

“[It’s] completely catching customers off guard with [a] distasteful implied message to lose weight,” wrote @bronze_bombSHEL in a tweet.

Forever 21 issued a statement later in the week saying that the bars were indeed sent with all orders, not just those form the plus-size collection. The company occasionally sends “free test products” from third party companies to their customers, they wrote in the statement.

Twitter user @bitchenboutique tweeted that the company saying the bars were sent to everyone doesn’t regulate the situation because they feel it sounds like the company is saying everyone needs to lose weight.

The company’s statement went on to say the bars won’t be sent out anymore and that sending them was an “oversight.”

“We sincerely apologize for any offence this may have caused,” they wrote.


@devonscarlett
devon.bidal@saanichnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cranbrook’s Neil Cook awarded Order of B.C.

Cranbrook resident Neil Cook has been awarded the province’s highest honour, the… Continue reading

Construction for multi-use indoor facility underway

Construction has broken ground for a multi-use indoor sports facility in Cranbrook… Continue reading

Summit in Cranbrook focuses on economic resiliency post COVID-19

Cranbrook, Kimberley, Canal Flats mayors discuss strategies to strengthen regional economy

Love in the time of COVID

Marriage Commissioner, couples, weigh in on getting married during a pandemic

Feds fund $2M for habitat conservation in the Kootenays

Kootenay Connect to use funding for habitat conservation to protect four areas in the region

Airlines dispute Dr. Henry’s claim they ‘very rarely’ give accurate COVID contact tracing info

Air Canada, WestJet say they provide names and contact information

‘We all have anxieties’: B.C.’s top doctor addresses return-to-school fears amid COVID-19

Dr. Bonnie Henry promises school restart plan safe for B.C. kids

Abbotsford mom worried about her two kids in Beirut following explosion

Shelley Beyak’s children were abducted by their dad in 2018

Young Canadians, hospitality workers bear the brunt of mental strain in 2020: report

A study by Morneau Shepell points to economic uncertainty in the pandemic as the cause for angst

Health Canada recalling more than 50 hand sanitizers in evolving list

Organization says to stop using products listed, and to consult a health-care professional

Airborne hot dog strikes Greater Victoria pedestrian

Police called to 4200-block of Quadra Street for hot dog incident

B.C. scientist, 63, protests in trees set to be removed for Trans Mountain pipeline

Tim Takaro is reaching new heights as he tries to stall the pipeline expansion project in New Westminster

Dwindling B.C. bamboo supply leaves Calgary Zoo biologists worried about pandas

Zoo has been trying to send pandas back to China since May

Dinosaurs revived for animatronic auction in Langley

More than 500 robot dinosaurs, fossils, and exhibition gear are going on the block Aug. 6

Most Read