This image provided by PepsiCo, Inc., shows Quaker Oats’ Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. (PepsiCo, Inc. via AP)

This image provided by PepsiCo, Inc., shows Quaker Oats’ Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. (PepsiCo, Inc. via AP)

Aunt Jemima brand gets a new name: Pearl Milling Company

Quaker Oats bought the Aunt Jemima brand in 1925

Aunt Jemima is making her last batch of pancakes.

Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over.

Quaker Oats, a division of PepsiCo Inc., had announced last June that it would retire the Aunt Jemima brand, saying the character’s origins are “based on a racial stereotype.” The smiling Aunt Jemima logo was inspired by the 19th century “mammy” minstrel character, a Black woman content to serve her white masters. A former slave, Nancy Green, became the first face of the pancake products in 1890.

Quaker Oats bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes. But in the cultural reckoning that followed last summer’s Black Lives Matter protests, Quaker decided to change the name altogether. Other brands, like Uncle Ben’s rice, followed.

Quaker said Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of self-rising pancake mix. While the brand will be new to store shelves, the boxes and bottles of syrup will still have the familiar red packaging of Aunt Jemima.

Quaker said it sought input from customers, employees and external cultural experts as it developed the new brand name.

Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.

Dee-Ann Durbin, The Associated Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The East Kootenay Network of People Who Use Drugs is organizing a march to city hall on Wednesday, April 14, 2021, starting at 11 a.m. from the ANKORS office. (Corey Bullock/Cranbrook Townsman file)
Advocates to march for overdose awareness, calls for action

B.C. declared the overdose crisis a public health emergency five years ago

Deer will often eat fruit that has fallen from fruit trees. The City’s bylaw states that residents must keep their yards free from fallen fruit. (Corey Bullock/Cranbrook Townsman file)
Time to manage wildlife attractants, says City of Cranbrook

City reminds residents to keep yards free of fruit, pet food, food waste

Zeth Kindrachuk is pictured in action against the Trail Smoke Eaters in the Penticton pod, Saturday, April 10. Jack Murray photo
Bucks drop two to pod rivals

Cranbrook getting to know Penticton Vees, Trail Smoke Eaters, very well indeed.

TC Energy donated $2,000 to Cranbrook Fire and Emergency Services to be used towards the purchase of footwear for wildland firefighting situations. Photo courtesy City of Cranbrook.
TC Energy donates $2,000 towards specialized fire department gear

Cranbrook Fire and Emergency Services is the recipient of a $2,000 grant… Continue reading

The KEYSA  Mr. Mike's Junior Players of the Week were Molly Cain and Avery Swain (pictured with Coach Rob Niedermayer).
KEYSA Players of the Week and team standings

League finals set for next week

Conservative leader Erin O’Toole holds a press conference on Parliament Hill in Ottawa on Tuesday, April 6, 2020. Top Tory leaders of past and present will speak with supporters today about what a conservative economic recovery from COVID-19 could look like. THE CANADIAN PRESS/Sean Kilpatrick
O’Toole to vote against Conservative MP’s private bill on ‘sex-selective abortion’

Erin O’Toole said he supports a woman’s right to choose and will personally vote against the private member’s bill

A sign on a shop window indicates the store is closed in Ottawa, Monday March 23, 2020. The Canadian Federation of Independent Business is raising its estimate for the number of businesses that are considering the possibility of closing permanently. THE CANADIAN PRESS/Adrian Wyld
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

President Dan Kelly said it is crucial to maintain programs to help businesses to the other side of the pandemic

The National Security and Intelligence Committee of Parliamentarians says that includes attempts to steal Canadian research on COVID-19 and vaccines, and sow misinformation. (AP Photo/Esteban Felix)
Intelligence committee warns China, Russia targeting Canadian COVID-19 research

Committee also found that the terrorist threat to Canada has shifted since its last such assessment

Part of the massive mess left behind in a Spallumcheen rental home owned by Wes Burden, whose tenants bolted from the property in the middle of the night. Burden is now facing a hefty cleaning and repair bill as a result. (Photo submitted)
Tenants disappear in the night leaving Okanagan home trashed with junk, feces

Spallumcheen rental rooms filled with junk, human and animal feces; landlord scared to rent again

Parliament Hill is viewed below a Canada flag in Gatineau, Quebec, Friday, Sept. 18, 2020. A new poll suggests most Canadians are feeling more grateful for what they have in 2020 as a result of COVID-19 pandemic.THE CANADIAN PRESS/Sean Kilpatrick
Canada’s greenhouse gas emissions increased slightly in 2019: report

2019 report shows Canada emitted about one million tonnes more of these gases than the previous year

Dr. E. Kwok administers a COVID-19 vaccine to a recipient at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. to register people ages 40+ for COVID-19 vaccines in April

Appointments are currently being booked for people ages 66 and up

Interior Health improves access to mental health supports amid COVID-19 pandemic. (Stock)
Interior Health connects people to mental health resources amid COVID

310-MHSU line receives positive feedback in early months of rollout

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Most Read