Our 5th annual Reach-A-Reader campaign

Our 5th annual Reach-A-Reader campaign

It’s Reach A Reader Day

Annual campaign helps support literacy programs in Cranbrook.

Barry Coulter

Ladies and gentlemen, today, Wednesday, Oct. 7, is our annual Reach A Reader Blitz for Literacy, a celebration of the written word and the gift that is the ability to read.

The Columbia Basin Institute for Literacy, Black Press and our great partners are reaching out today to raise funds and awareness to put a human face on literacy and shed light on how low literacy affects children and adults, Aboriginal and immigrant communities, those in the workforce, and the economy as a whole.

Buy a Daily Townsman today from one of our roving volunteers, and 100 per cent of your donation goes to support literacy programs in Cranbrook and area.

Literacy skills are vital to all British Columbians — they are a necessary part of everyday life and impact everything from health care to employment and economic status. Literacy is no longer just the ability to read or write, but encompasses a much wider scope of daily activities, including using technology, doing calculations, communicating verbally and in writing, and problem-solving.

Our partners in this venture include Max’s Place, who are kicking in a portion of all coffee sales today. Max’s is also hosting celebrity readings, so go check out who’s holding forth.

Down at the Heid-Out Restaurant and Brewhouse, books will be placed on the tables for your perusal, the lunch special is a Cajun cod filet — proceeds from the special will be donated.

RBC Royal Bank and East Kootenay Community Credit Union are also helping out.

If you miss one of our roaming volunteers, your can donate at RBC, EKC, Max’s Place, the Heid-Out, the CBAL office at 19a 9th Avenue South, or online at cbal.org.

So pick up a paper today, and donate generously. All proceeds remain in Cranbrook for local programs.