In April I received at both my office and my home a glossy colour printed newspaper size four page document entitled “Connection.” It featured seven pictures of yourself in various poses and with members of the community, two of Mr. Harper, and one of Mr. Mulcair with Mr. Trudeau. It outlined various tax cuts and benefits, as well as credits featuring especially those to family including a mock cheque to “Mom and Dad.” It specifically attacked “the NDP/Liberal scheme,” as opposed to the Conservative “plan.”
This is clearly a partisan document. Could you please tell me whether this was paid for by the Conservative Party or through federal coffers? I look forward to hearing your reply. I am sure we all do. It would be better to hear from you directly than obtaining the answer through the Freedom of Information Act. That seems so confrontational and contrary to our inclinations as law-abiding taxpayers.
Marketing, or not
An Open Letter to Ron Robison, WHL Commissioner, and, Kootenay Ice Fans:
Regarding the Thursday, June 4, 2015, Townsman interview “Robison: Ice Future in Cranbrook at critical stage.”
Let me start off by saying I take great exception to the idea that the Kootenay Ice do not have community and corporate support! As an Ice billet family for 10 years and a season ticket holder for longer than that, it is my conclusion that what the Kootenay Ice Ownership lacks is a comprehensive marketing plan. Every year there are rumours about the team needing to move because of the attendance, but what real, sustained efforts have been made to get fans through the doors?
Robison is correct when he says, “At the end of the day, it just comes down to the local support, from a ticket-sales and sponsorship standpoint, that will ultimately determine the fate of the franchise.” So to that end I challenge Mr. Robison to come to Cranbrook, to host an open community forum, roll up his sleeves and dig into the Ice marketing programs, the Ice sponsorship arrangements, and so on.
What is the Kootenay Ice comprehensive marketing plan to improve attendance? I’m certain that the ownership must have a plan to present to the community, to their local fans. It can’t be in their best interests to continue to realize a reduction in their profit margin.
So let’s get off of the pot, roll up our collective sleeves, Mr. Robison and Fans, convene a community-based meeting and let’s once and for all solve the annual Kootenay Ice future question. There are lots of smart, experienced hockey fans, many with extensive business experience that are more than ready and able to meet this challenge. Are you ready, Mr. Robison, to hear from the Ice fans of Cranbrook and surrounding area?
Yesterday a gentleman came to the door asking us to support the Crimestoppers program through the purchase of one of their two for one promotion booklets. Glaringly absent from the list of sponsors was the Kootenay Ice. What an awesome opportunity for the Ice to increase ticket sales at no cost to the hockey club. Any similar ideas are not rocket science, they just demand a little forethought and effort by the hockey club to promote itself.
The Ice used to have an extremely successful program through the local schools. At the school where I taught, Amy Woodland Elementary, we were able several times throughout the season to sell a minimum of 200 $5 tickets to an Ice game. Other schools also enthusiastically took part in this promotion and a little life was often breathed into the Rec Plex courtesy of the large numbers of young fans in attendance. Unfortunately, this opportunity to sell tickets, while helping to create a younger fan base, seems to be greatly ignored these days. If this program could have been devised and promoted by one hockey-mad Ice fan, could it not be continued through the efforts of the salaried Ice staff?
Also, several years ago I spoke to the management of one of the local food stores and was told that the store would have been happy to partner with the Ice, but the Ice had so many conditions involved with their participation in such a venture that the idea did not proceed.
I resent the implication that if the Ice move it will be due a lack of community support. The real problem is that the management of the Ice make little effort to actively promote the club in the community. I think that if 100 season ticket holders were asked how to increase attendance at Ice games, they would probably generate 100 different viable suggestions. Why has nobody made use of this type of community-based brainstorming? Why doesn’t the management ever listen to the passionate hockey fans, many of whom have supported the team since its relocation to Cranbrook?
When the Ice do move I will be able to look at myself in the mirror and say that I did all I could to maintain Whl hockey in Cranbrook. Will Ice management be able to do the same? I seriously doubt it.
Rob Hogg, Season Ticket Holder since day one
Community supports Kootenay Ice
Re: Ron Robison’s comments Thursday June 4;
The Whl is the hockey league that the Kootenay Ice play in. They are the overseers of the teams that compete for the Championship Cup which is named after the former owner of the team. I find it very hard to blame the fans of the team for all the problems with the team.
Where is this article going? Over the last five years we have been loyal ticket holders of the Ice and proud of it. We even travelled to Mississauga to watch our team play for the Memorial Cup.
Maybe the league should look at some of the things rumoured to have gone on with this team. I use the word rumour since I don’t know all the facts, so I won’t blame any person directly. First, the team has been rumoured up for sale for a number of years. This doesn’t seem like a big confidence booster for getting solid backing for the existing team. Secondly, a large sponsor withdrew their backing due to a deal that went south for some reason.
I feel the league should look into other things like economic factors in the area, scheduling of games on week nights, etc. How about an equalization plan where the small markets can get extra revenue to do special nights, etc, like they did in the CFL, or the Federal Government’s plan with the have and have-not provinces. How can the Ice go up against Calgary, Red Deer, Edmonton and Spokane, which have at least double our seating capacity. Why isn’t Swift Current being threatened also?
Maybe Mr. Robison and the WHL should be looking at ways to help the Ice rather than threatening the fans of Cranbrook with a possible loss to the East Kootenay area of B.C. Shame on the WHL to treat the loyal fans of the Kootenay ICE with such disrespect.
We seem to always complain when a business doesn’t live up to our customer service expectations so I think we should also share our stories when it is positive.
I experienced a complicated situation with a vehicle and it was a extremely long, stressful, negative experience that never seemed to end, to make a long story short, the last stop of this complicated journey was with Ron’s Collision in Cranbrook.
Luke and his team demonstrated their excellent customer service skills right from the start which included excellent listening skills and understanding as well as professional business ethics. What a joyful relief!
This positive business experience working with Ron’s Collision Team and their Manager Luke, renewed my trust in the automotive field.
Bev Middlebrook/Kimberley City Councillor
I applaud Stephen Harper for the statement ha made at the recent G7 Conference, acknowledging that the burning of fossil fuels will have to be seriously reduced and then eliminated.
Harper’s statement is all the more amazing when we consider the practices of his government are functionally those of a “climate denier”. The good news is that with enough solid science and serious political pressure, even the most unlikely candidate will internalize the concept that the continued burning of fossil fuels will kill the planet, even if there is job creation in the process.
What puzzles me about the G7 agreement is the need to extend the time frame by 50 years beyond the original proposal. As a global community and assuming that people understand we are living in the first stages of serious climate events, I can not appreciate the need, or the folly of thinking an additional 50 years is needed to affect the necessary change.
The 50 year extended time frame also suggests the Climate problem may not be that serious after all and can be accommodated when we get around to it by the end of the century.
Should anyone ask, I like the strategy of getting it done sooner, so we can then sit back and relax knowing that we rose to the occasion and dealt effectively with the problem.