Teck today announced the development of a new centralized office building in Sparwood, B.C. File photo

What’s in a brand? Sparwood logo turns 10

The five-point star and branding has adorned the district’s properties since 2011

The District of Sparwood’s distinctive branding celebrated it’s tenth birthday last week, although there might not be too many people joining in the celebrations.

Mayor David Wilks (who was also mayor in 2011), said the town had changed a lot since the five-point star logo and branding was adopted.

At the time, the district’s marketing angle was all about attracting workers to the town, with the district’s own release on the logo saying it was all about employment with the barest of nods to tourism and recreation.

“Even in the last ten years things have changed – we’ve got a really vibrant biking community now, a hiking community – we’ve changed a lot from the perspective of outdoor activities, so maybe next time we focus on that a little more,” said Wilks, who added that coal mining was still a huge part of the community. “Its here, its why we’re here.”

Wilks explained that the five-point star was meant to represent the five communities that came together to form Sparwood, and the logo being black and white was a nod to coal and to the long winters of the region, but it was never particularly well-received.

“For most people that’s not even a good explanation,” he said.

“It might be time to look at it again – who knows?” he said, adding that change was always tough no matter the locality.

“I don’t think it would matter what community, what time, when we do it again – we wont get it right that time either, its the way it is.

“We tried our best, and we will probably go down that road again sooner than later.”

At the time, The Free Press asked readers whether they liked the newly-adopted logo or not. Opinions weren’t kind, with 64 per cent giving the star a thumbs down.

Wilks said that in the time since, it appeared opinions hadn’t softened. “I think people put up with it.”

READ MORE: Non-medical cannabis store proposed for Sparwood



scott.tibballs@thefreepress.ca
Like us on Facebook and follow us on Twitter

Municipal Government

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 80+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

Real estate has been moving very briskly in Kimberley since last summer. Bulletin file
Hot Kimberley real estate market leads to tightened inventory

Real estate sales in the entire Kootenay region have been brisk for… Continue reading

This week the Kootenay East Youth Soccer Association’s  Domino’s Pizza Junior Players of the Week were Mia Molnar and Isabella Savage  (pictured above with Coach Rob Niedermayer ),
Keysa Players of the Week and team standings

This week the Kootenay East Youth Soccer Association’s Domino’s Pizza Junior Players… Continue reading

At left: Team Canada pitcher and former Bandit Alli Schroder has signed with the Vancouver Island Mariners. At right: Bandits first baseman Brett Potter has signed with the University of Calgary Dinos. Photos courtesy Cranbrook Bandits.
Two more Bandits heading to next level of baseball

Alli Schroder joining VIU Mariners— the first female to sign with the CCBC; Brett Potter joining U of C Dinos

College of the Rockies’ Facilities Director, Allan Knibbs (left) showcases the College’s new composter alongside instructor and Sustainability Committee Chair Greg McCallum and Kaylyn Gervais, Columbia Basin Trust Manager of Community Relationships. (COTR file)
COTR aims to reduce food waste with composting program

The college will soon begin composting food waste on campus

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

Face mask hangs from a rear-view mirror. (Black Press image)
B.C. CDC unveils guide on how to carpool during the pandemic

Wearing masks, keeping windows open key to slowing the spread of COVID-19

Churches, including Langley’s Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)
Gas prices jumped in Golden to 131.9c this week, a trend that's supposed to continue into the summer. (Claire Palmer/Golden Star)
Columbia River-Revelstoke MLA Clovechok concerned as gas prices continue to rise

Fuel prices are supposed to skyrocket this summer as British Columbians await BCUC analysis

The area shaded in yellow was purchased last year by the Regional District of Central Kootenay. The purple area is the current purchase. Map: Submitted
Cottonwood Lake fundraiser reaches goal

The Nelson community group has raised $400,000 to purchase 40 hectares of forest

Det. Sgt. Jim Callender. (Hamilton Police Service screenshot)
B.C. man dead, woman seriously injured after shooting in Hamilton, Ont.

The man was in the process of moving to the greater Toronto area, police say

(Black Press file photo)
Child in critical condition, homicide investigators probe incident near Agassiz

The child was transported to hospital but is not expected to survive

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read