Western Financial Place was thumping loud and bursting at the seams on Saturday, March 2 for Pink the Rink.
More than 4,000 people — almost a sold out crowd — filled the rink during the Kootenay Ice vs Medicine Hat game.
Students from every Cranbrook school came to the game wearing pink, carrying banners, costumes and clappers handed out by Western Financial.
The event was an initiative of Pink Shirt Day, which promotes acceptance of all and stands up against bullying.
A special flash mob surprised unsuspecting attendees halfway through the first period as thousands of students suddenly stood up and danced to Selena Gomez's hit song "Who Says".
See the Townsman Tuesday for a photo feature of the event.