Moose Hide Campaign co-founders Paul Lacerte and his daughter Raven Lacerte are photographed in Victoria, B.C., on Wednesday, February 10, 2021. The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary. THE CANADIAN PRESS/Chad Hipolito

Moose Hide Campaign co-founders Paul Lacerte and his daughter Raven Lacerte are photographed in Victoria, B.C., on Wednesday, February 10, 2021. The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary. THE CANADIAN PRESS/Chad Hipolito

Pandemic exacerbating issues at core of Moose Hide Campaign to end violence

The idea for the campaign came to Paul and Raven while they were hunting in their traditional territory

A lot has changed since Raven Lacerte and her father Paul Lacerte hatched a plan while moose hunting to help quell a tide of violence that they’d witnessed in their community.

The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary.

“To get to that scale and to realize it’s still such a pervasive issue in this country and that the pandemic is exacerbating the issue means we have to consider this as just one small step,” Paul Lacerte said.

The idea for the campaign came to Paul and Raven while they were hunting in their traditional territory in 2011 near the Highway of Tears, where dozens of women, most of them Indigenous, have gone missing or been found murdered.

“We’re Carrier people, so the Highway of Tears runs right through our community,” Raven said. “We’ve felt some of those losses and seen some of the cycles of violence that happen within our communities.”

Paul had recently returned from a conference on violence against women and children in Vancouver where he found himself one of only four men among hundreds of women in attendance.

“It really represented a microcosm for me of the broader ecosystem where it’s women who have borne the burden of abuse, mostly at the hands of men. And also generations of women who have borne the burden of advocacy and mobilization to make the change,” he said.

Wanting his daughters to live lives free of violence, he recognized a need for Indigenous and non-Indigenous men and boys to be engaged in any movement for change.

While hunting, he and Raven, then 16, discussed how they could start a movement that wasn’t about shaming people but about lifting them up and encouraging them to choose healthy lives.

Raven and her sisters cut the first 25,000 squares of hide from the moose they harvested that day.

She said she’s sees the animal as a source of ongoing medicine.

“We kind of looked down at this beautiful moose that had given its life to us on this beautiful territory, Carrier land, and we thought maybe if we use that moose hide it could be a way for men and boys and all Canadians to wear it as their everyday commitment and everyday reminder to not do violence,” Raven said in an interview.

The campaign has reached schools and workplaces across the country, challenging participants to consider their role in gender-based violence and consider making commitments to stem the trend.

On its anniversary Thursday, the Lacertes say they hope to distribute 10 million moose hide squares and see one million people join in a day of fasting for the cause.

The father-daughter team is also constantly adapting. Anyone who wears a moose hide pin is encouraged to welcome conversation about what it means and invite them into a safe space for conversation about gender-based violence.

But with such a weighty issue, they realize that some people have been ill-equipped to take the conversation beyond the basics.

In some cases, the person who asks about the square may recognize the hide-wearer as a “safe person” and start sharing, for example, that they recently left a long-term abusive relationship.

“Then immediately the person wearing the moose hide square is out of their depth. So we recognize the need for capacity building to have these conversations, particularly for men. How to signal confidentiality or listen compassionately or exit safely or make a referral,” Paul said.

“We really recognize there is a need to do capacity building for this conversation to get to the scale that we are hoping for and that we as a society need.”

They have also shifted many resources online during the pandemic. While Thursday marks Moose Hide Campaign Day, the Lacertes say the problem can’t be fixed in one go.

“This isn’t a one-day thing, we want people to do it every day,” Raven said.

“Or at least until there’s no more violence against women in Canada,” Paul added.

READ MORE: 60% of Indigenous workers feel emotionally unsafe on the job: Catalyst survey

— By Amy Smart in Vancouver.

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusIndigenous

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

People are shown at a COVID-19 vaccination site in Montreal, Sunday, April 18, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
211 new COVID-19 cases in Interior Health over the weekend

Currently, there are 875 active cases of the virus in the region

A nurse prepares a dose of the COVID-19 vaccine in Kelowna on Tuesday, March 16. As of April 19, more than 230,000 doses have been administered across the Interior Health region. (Phil McLachlan/Black Press)
More than 230K doses of COVID-19 vaccine administered across Interior Health

A total of 220,216 first doses and 13,775 second doses have been given to residents across the B.C. Interior

Pictured is mosquito larvae in a body of water. (City of Cranbrook file)
Cranbrook mosquito control program underway

Early tests identify a possible boom in the local mosquito population

Crews and volunteers responded to a four-hectare wildfire on the lower half of the Aqam community lands near Cranbrook on Friday afternoon. Trevor Crawley photo.
Wildfire season gets early start in the East Kootenay

Fire crews, volunteers respond to two local wildfires, while prescribed burns turn weekend skies smoky

Clockwise from top left: The Studio Stage Door (Barry Coulter photo); Spencer Kerr (left) and Ferdy Belland, have along with Casey Wright purchased the historic Armond Theatre in downtown Cranbrook (Barry Coulter photo); St. Eugene Mission Resort (Jim Cameron photo); Juniper Lanes Bowling Alley (Trevor Crawley photo)
Cranbrook’s Heritage Buildings: The Age Of Restoration

Cranbrook History Centre’s next “Ed Talk,” April 28, is “Building Community in Heritage Buildings”

Sunday’s storm rocked one of the ferries crossing Kootenay Lake. Photo: Dirk Jonker
VIDEO: Storm makes for wild ferry ride across Kootenay Lake

The video was captured by ferry employee Dirk Jonker

Families of two of three workers killed in a train derailment near Field, B.C., in 2019 have filed lawsuits accusing Canadian Pacific of gross negligence. The derailment sent 99 grain cars and two locomotives off the tracks. THE CANADIAN PRESS/Jeff McIntosh
Families of workers killed in Field train derailment allege negligence in lawsuit

Lawsuits allege the workers weren’t provided a safe work environment

(New Westminster Police)
4 youth arrested after 30-person brawl in New Westminster leaves 1 seriously injured

Police are looking for witnesses who saw the incident take place

South Surrey’s Paul Cottrell, who works with the DFO, tows a grey whale out of Semiahmoo Bay Sunday. (Contributed photo)
Dead whale floating near White Rock towed to shore for necropsy

Animal has been dead since at least April 15

Dr. Bonnie Henry gives her daily media briefing regarding Covid-19 for the province of British Columbia in Victoria, B.C, Monday, December 7, 2020. THE CANADIAN PRESS/Jonathan Hayward
Toddler marks youngest British Columbian to die related to COVID-19

Child one of eight people to die from virus this weekend

Chakalaka Bar & Grill remains open in defiance of orders from Island Health to close. (Cole Schisler photo)
B.C. health authority seeks injunction against restaurant defying COVID-19 orders

Chakalaka Bar and Grill plans to continue serving customers without public health compliance

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Kimberley's Steve Tersmette has published Waterfall Hikes In Southern British Columbia, documenting 100 of the areas waterfalls.

Most Read