Local tourism expert gets Queen’s medal

Cranbrook’s Dave Butler recognized for work in tourism.

Cranbrook’s Dave Butler has earned the gratitude of the province for his work in tourism.

The B.C. Minister of Jobs, Tourism and Skills Training Pat Bell has recognized Cranbrook’s Dave Butler with a Queen’s Diamond Jubilee Medal for his work on the Provincial Destination Marketing Organization Taskforce.

Butler, a strong advocate for the tourism industry, was chair of the taskforce up to November 2012, when it led to the creation of Destination B.C.

“It was a great surprise and a very humbling honour,” Butler told the Townsman. “The work I had done that led to the medal was being part of a team of people who worked over about 16 months to put a new Crown corporation together. It involved a lot of negotiations with ministers and senior deputies. It was a huge amount of work so it was a great honour and humbling for sure.”

Kootenay East MLA Bill Bennett presented the medal to Butler on Friday, March 1 in Cranbrook on behalf of Minister Bell.

Fellow tourism expert Lana Denoni of Victoria, and Donald McInnes, chair of the Clean Energy Association, were also recognized last week by Minister Bell.

“I am delighted to have the honour of presenting these three extraordinary British Columbians with the Diamond Jubilee Medal. Lana Denoni, Dave Butler and Donald McInnes have dedicated their lives to creating jobs and improving their communities. I commend them for their hard work and success,” said Bell.

Butler works for Canadian Mountain Holidays as its director of sustainability, and he is the first vice-president with the Cranbrook and District Chamber of Commerce.

In that role, Butler is working with Canadian Rockies International Airport managing director Tristen Chernove to re-examine Cranbrook’s approach to tourism.

“In the past, in general, tourism hasn’t really been on Cranbrook’s radar necessarily to the same degree that it has been in other communities. I understand that: we’ve done so well with being a regular service centre, hospital, education, mining, forestry, railways. But I think it’s time now to take another look at tourism and see what we can do with it here,” said Butler.

The committee is hoping to hire a coordinator who can look at tourism initiatives in Cranbrook, he went on.

“We would love to have somebody who is passionate and could just run with it. Once that person is in place, which I hope is soon, then that individual will start to look at everything from what our branding is, starting to put some packages together, looking at setting up some kind of an organization to focus on tourism in the community,” said Butler.

Just Posted

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

1914
It happened this week in 1914

June 6 -12: Compiled by Dave Humphrey from the archived newspapers held at the Cranbrook History Centre and Archives

Provincial Health Officer Dr. Bonnie Henry on Thursday, June 10, mentioned Grand Forks among two other COVID “hot spots” in B.C. Photo: Screenshot - YouTube COVID-19 BC Update, June 10, 2021
PHO Henry says West Kootenay city is a COVID ‘hot spot’ in B.C.

There are 11 cases of COVID-19 in the Grand Forks local health area, according the BC CDC

Supporters — and shoppers — lined up waiting at the Cranbrook Health Care Auxiliary Thrift Store on 8th Avenue South, waiting for the doors to open on the store's first day of operations since the pandemic forced its closure. (Photo courtesy Kate Fox)
CHCA Thrift Store re-opens in Cranbrook

After a closure of 15 months, due to the pandemic, the Cranbrook Health Care Auxiliary Thrift Store on 8th Avenue South has once again opened its doors for business.

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

The Queen Victoria statue at the B.C. legislature was splattered with what looks like red paint on Friday. (Nicole Crescenzi/News Staff)
Queen Victoria statue at B.C. legislature vandalized Friday

Statue splattered with red paint by old growth forest proponents

Most Read