Juul halts sales of fruit, dessert flavours for e-cigarettes in U.S.

Company to stop selling mango, crème, fruit and cucumber, but still sell popular mint and menthol

In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. (AP Photo/Seth Wenig)

In this Thursday, Dec. 20, 2018 file photo, Juul products are displayed at a smoke shop in New York. (AP Photo/Seth Wenig)

Juul Labs stopped selling fruit and dessert flavours Thursday, acknowledging the public’s “lack of trust” in the vaping industry.

The voluntary step is the company’s latest attempt to weather a growing political backlash blaming its flavoured-nicotine products for hooking a generation of teenagers on electronic cigarettes.

Juul, the bestselling e-cigarette brand in the U.S., has been besieged by scrutiny, including multiple investigations by Congress, the Food and Drug Administration and several state attorneys general. The company is also being sued by adults and underage Juul users who claim they were addicted to nicotine by the company’s products. And the Trump administration has proposed banning nearly all vaping flavours.

Still, the company’s latest step is unlikely to satisfy its critics.

The flavours affected by Thursday’s announcement — mango, crème, fruit and cucumber — account for 10 per cent of Juul’s sales. It will continue selling its most popular flavours, mint and menthol, for now. A spokesman said the company is reviewing its products and practices and has not made “any final decisions.”

Mint and menthol account for most of Juul’s retail sales, according to analysts, and are the most popular flavours among teens.

The San Francisco-based company will also continue to sell its tobacco-flavoured vaping pods.

The Campaign for Tobacco-Free Kids’ Matthew Myers said that Juul’s decision to keep selling mint and menthol shows “it isn’t serious about preventing youth use.”

“Juul knows that 64% of high school e-cigarette users now use mint or menthol flavours and this number is growing all the time,” Myers said in a statement.

His group and others are urging the Trump administration to follow through on its proposal to ban all vaping flavours except tobacco.

The sales concession comes less than a month after a major shake-up at the privately held firm, in which it pledged to stop advertising and agreed to stop lobbying against the administration’s proposed flavour ban.

“We must reset the vapour category by earning the trust of society and working co-operatively with regulators, policymakers and stakeholders,” the company’s new CEO, K.C. Crosthwaite, said in a statement. He previously worked as an executive for Marlboro-maker Altria, which is also Juul’s biggest investor.

READ MORE: First case of ‘probable’ vaping-related illness in B.C. ‘not surprising,’ prof says

This week’s move marks a remarkable shift for Juul, which had argued for years that its flavours help adult smokers quit cigarettes.

But the announcement doesn’t necessarily mean the permanent end of Juul’s flavours. Instead, Crosthwaite said the company would defer to the decision of the Food and Drug Administration, which has set a deadline of next May for manufacturers to submit their vaping products for federal review.

Under the agency’s standards, only vaping products that represent a net benefit to public health are supposed to remain on the market.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Residents line up outside the Vernon Recreation Complex for their COVID-19 vaccine Saturday, June 5. (Jennifer Smith - Morning Star)
No appointments necessary for first dose COVID-19 vaccine: Interior Health

People can just show up at clinics, register on the spot and get the shot

1914
It happened this week in 1914

June 6 -12: Compiled by Dave Humphrey from the archived newspapers held at the Cranbrook History Centre and Archives

Provincial Health Officer Dr. Bonnie Henry on Thursday, June 10, mentioned Grand Forks among two other COVID “hot spots” in B.C. Photo: Screenshot - YouTube COVID-19 BC Update, June 10, 2021
PHO Henry says West Kootenay city is a COVID ‘hot spot’ in B.C.

There are 11 cases of COVID-19 in the Grand Forks local health area, according the BC CDC

Supporters — and shoppers — lined up waiting at the Cranbrook Health Care Auxiliary Thrift Store on 8th Avenue South, waiting for the doors to open on the store's first day of operations since the pandemic forced its closure. (Photo courtesy Kate Fox)
CHCA Thrift Store re-opens in Cranbrook

After a closure of 15 months, due to the pandemic, the Cranbrook Health Care Auxiliary Thrift Store on 8th Avenue South has once again opened its doors for business.

t
How to tell if a call from ‘CRA’ is legitimate or a scam

Expert says it’s important to verify you really are dealing with the CRA before you give out any info

British Columbia-Yukon Community News Association’s 2021 Ma Murray Awards were handed out during a virtual ceremony on Friday, June 10. (Screen grab)
Black Press Media winners take gold at B.C. and Yukon journalism awards

Publications received nods in dozens of categories

Prime Minister Justin Trudeau greets campers while visiting McDougall, Ont. on Thursday, July 19, 2018. THE CANADIAN PRESS/Frank Gunn
71% of B.C. men say they’d prefer to go camping with Trudeau: survey

Most British Columbians with plans to go camping outdoors say they’d prefer to go with Trudeau or Shania Twain

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

Chilliwack cocaine trafficker Clayton Eheler seen with a tiger somewhere in Asia in 2014. Eheler was sentenced to nine years jail in 2018, but was released on bail in October 2020 pending his appeal of conviction.(Facebook)
Director of civil forfeiture seeks $140,000 from Fraser Valley drug dealer’s father-in-law

Clayton Eheler’s father-in-law Ray Morrissey caught with money in Fort St. John by B.C.’s gang unit

A Comox Valley shellfish operator pleaded guilty and was fined $10,000 in provincial court in Courtenay earlier this year. Record file photo
B.C. clam harvester fined $10,000 for Fisheries Act violations

Charges against three others were stayed in Courtenay Provincial Court

Frank Phillips receives a visit from his wife Rena at Nanaimo Seniors Village on their 61st wedding anniversary, March 31, 2020. Social visits have been allowed since COVID-19 vaccination has been offered in all care homes. (Nanaimo News Bulletin)
B.C. prepares mandatory vaccination for senior care homes

180 more cases of COVID-19 in B.C. Friday, one more death

Lorraine Gibson, 90, received a COVID-19 immunization at the South Surrey Park and Ride vaccination clinic. (File photo: Aaron Hinks)
Surrey has had 25% of B.C.’s total COVID-19 cases

Surrey recorded 4,012 cases in May

The arrest south of Winnipeg occurred before Bernier was to arrive at a protest in the city. (Twitter/Maxime Bernier)
Maxime Bernier arrested following anti-rules rallies in Manitoba: RCMP

He’s been charged with exceeding public gathering limits and violating Manitoba’s requirement to self-isolate

Most Read