Curling great lends support to Grand Slam event

Kevin Martin to tour Cranbrook this week to help build up hype for Grand Slam Tour Challenge taking place in November.

Kevin Martin throws a stone during competition at the Canada Cup of Curling in Western Financial Place in 2011.

Kevin Martin throws a stone during competition at the Canada Cup of Curling in Western Financial Place in 2011.

Legendary curler Kevin Martin will be in Cranbrook this week to give a high-profile presence to the official announcement by the Cranbrook Curling Club unveiling the Grand Slam of Curling Tour Challenge in November.

News of the event was broken by the Daily Townsman a few weeks ago when Sportsnet published their calendar of upcoming Grand Slam events, which included a stop in Cranbrook for the Tour Challenge.

Todd Pellerin, one of the organizers of the committee that helped land the Sportsnet event in Cranbrook, is looking forward to sharing details with the community at a Chamber of Commerce meeting on Tuesday.

“We’re just tickled pink that Sportsnet is showing a very high level of interest in making sure that the Cranbrook event becomes the success we know it can be,” Pellerin said. “They’re doing everything within their power to make that happen.”

Kevin Martin—considered one of the greatest curlers of all time—recently retired a year ago but was instrumental in the creation of the Grand Slam of Curling circuit back in 2001.

Martin will be in Cranbrook, along with Sportsnet officials, to announce the event, which will run Nov. 8-13, and help generate some sponsorship buzz.

“For us, having Kevin Martin is the best we could ever have hoped for, from Sportsnet….” said Pellerin. “When we approached Sportsnet for this event and they put a feeler out to the curlers that could possibly come, we had nothing but positive results saying, ‘Yes, lets go to Cranbrook’

“That made it a lot easier for Sportsnet to help them make the decision to come here.”

Martin has a little bit of history with Cranbrook, curling in a TSN Skins game in the 1990s and was also the 2011 Canada Cup of Curling champion when the event was hosted in Western Financial Place.

The Tour Challenge will feature not just curling action at Western Financial Place, but also in the Memorial Arena. Over 60 professional curling teams from around the world will be competing in two tiers of action—15 mens teams and 15 women’s teams in each tier—for six days.

Following the announcement at a lunch-hour chamber meeting, there will be a gathering at the Curling Club from 5:30-7 p.m. which is open for an businesses interested in sponsorship for the Tour Challenge event.

“The most important thing for me to see [Tuesday] night is the level of interest from local businesses in helping to secure sponsorship for this event, because this event will bring in anywhere from $1.2 to $1.8 million in revenue to Cranbrook,” Pellerin said.

“We are looking for our business community to step up a bit and lets get that sponsorship level where we need it, because that’s going to go a long way to getting future events; if we don’t get very good sponsorship from our local businesses, then this might just be a one-off from Sportsnet to come here.”

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A rainbow shining on Kelowna General Hospital on May 12, 2020 International Nurses Day. (Steve Wensley - Prime Light Media)
New COVID cases trending down in Interior Health

24 new cases reported Thursday, Feb. 25, death at Kelowna General Hospital

Sylvain Fabi, Canada’s chief negotiator for the Columbia River Treaty, joined a number of government and Indigenous government stakeholders for a virtual town hall on Feb. 24, 2021, to update the state of the Columbia River Treaty negotiations. Trevor Crawley photo/Zoom screenshot
Indigenous input key to Columbia River Treaty negotiations

Ecosystem function included in negotiations along with flood management and power generation priorities

The area of the East Kootenay under a special avalanche warning. Submitted
Avalanche Canada issues special warning for southern Rockies

Northern Rockies also under special avalanche warning

Pictured is a Young Agrarians farm tour at Wloka Farmstand in Creston. Note: this photo was taken before the COVID-19 pandemic. (Submitted File)
Land in short supply for new farmers in southeast B.C.

Young Agrarians hopes to match new farmers with land owners in the area

Castlegar doctor Megan Taylor contracted COVID-19 in November. This photo was taken before the pandemic. Photo: Submitted
MY COVID STORY: From doctor to patient

Castlegar doctor shares her COVID experience

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature. (B.C. government)
B.C. reports 10 additional deaths, 395 new COVID-19 cases

The majority of new coronavirus infections were in the Fraser Health region

A new survey has found that virtual visits are British Columbian’s preferred way to see the doctor amid the COVID-19 pandemic. (Unsplash)
Majority of British Columbians now prefer routine virtual doctor’s visits: study

More than 82% feel virtual health options reduce wait times, 64% think they lead to better health

Captain and Maria, a pair of big and affectionate akbash dogs, must be adopted together because they are so closely bonded. (SPCA image)
Shuswap SPCA seeks forever home for inseparable Akbash dogs

A fundraiser to help medical expenses for Captain and Maria earned over 10 times its goal

The missing camper heard a GSAR helicopter, and ran from his tree well waving his arms. File photo
Man trapped on Manning mountain did nearly everything right to survive: SAR

The winter experienced camper was overwhelmed by snow conditions

Cory Mills, Eric Blackmore and A.J. Jensen, all 20, drown in the Sooke River in February 2020. (Contributed photos)
Coroner confirms ‘puddle jumping’ in 2020 drowning deaths of 3 B.C. men

Cory Mills, Eric Blackmore and A.J. Jensen pulled into raging river driving through nearby flooding

Ashley Paxman, 29, is in the ICU after being struck by a vehicle along Highway 97 Feb. 18, 2021. She remains in critical condition. (GoFundMe)
Okanagan woman in ICU with broken bones in face after being struck by car

She remains in serious condition following Feb. 18 incident

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

The booklet roots present day activism in the history of racist policies, arguing the history must be acknowledged in order to change. (CCPA)
New resource dives into 150 years of racist policy in B.C.

Racist history must be acknowledged in order to change, authors say

Most Read