A Cineplex Odeon theatre is pictured in North Vancouver, on May 15, 2012. THE CANADIAN PRESS/Jonathan Hayward

A Cineplex Odeon theatre is pictured in North Vancouver, on May 15, 2012. THE CANADIAN PRESS/Jonathan Hayward

Cineplex CEO says cinemas ‘could help in a big way’ as potential vaccination sites

Plans for vaccination sites are still very much in flux

The head of Cineplex Inc. is ready to turn Canada’s multiplexes into temporary COVID-19 vaccination sites.

Ellis Jacob, CEO of the country’s largest movie theatre chain, says he’s reached out to provincial public health agencies nationwide to suggest his company “could help in a big way” as a space for distributing shots.

In Ontario, those talks have also involved Premier Doug Ford, Jacob said in an interview.

And he says while no decisions have been made, he believes health leaders were “very interested and receptive” to the idea.

Plans for vaccination sites are still very much in flux as officials balance vaccine availability and provincial approvals with choosing locations that make logistical sense.

Loblaw Cos. Ltd.-owned Shoppers Drug Mart and other pharmacies are among companies seeking approval as mass vaccination sites.

READ MORE: Canadian malls, conference centres, hotels offer up space for COVID vaccination centres

But preliminary plans for a vaccination rollout have been hampered by supply setbacks.

In Toronto, for example, a massive clinic was opened at the Metro Toronto Convention Centre in January before it was shut down two days later due to vaccine shortages.

Jacob says once vaccination distribution picks up, he believes Cineplex theatres in smaller markets could be especially helpful because they’re spaces that can accommodate people “all the time” and are familiar to local residents.

“Most people know their local theatres so it makes it easier than somebody saying, ‘Hey, come to this particular place,’ which they’ve never heard of,” he added.

“So I think we could ramp it up and get going in a couple of days, as long as we know what they need and what the conditions are.”

Cineplex, which reported a steep fourth-quarter loss of $230.4 million on Thursday, has been grappling with a massive shutdown of its chain due to COVID-19 restrictions.

The movie theatre company says the loss amounted to $3.64 per diluted share for the quarter ended Dec. 31 compared with a profit of $3.5 million or six cents per diluted share in the last three months of 2019.

Revenue totalled $52.5 million, down from $443.2 million a year earlier.

Cineplex announced earlier this week that it reached a deal with its lenders to further amend its credit agreement as it struggles through the financial impact of the COVID-19 virus on its operations.

It said the amendment allows for the suspension of financial covenant testing to continue until the fourth quarter of 2021 under certain conditions.

These include the completion of a minimum $200-million financing of second lien secured notes by March 31. Net proceeds must be used to repay debt, including $100 million that would be a permanent repayment.

David Friend, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusvaccines

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

An Interior Health nurse administers Pfizer-BioNTech COVID-19 vaccines to seniors and care aids in Kelowna on Tuesday, March 16. Photo: Phil McLachlan/Kelowna Capital News
Interior Health opens up vaccine eligibility in Columbia Valley to 18 years or older

Only local residents can register and book appointments as COVID-19 case counts spike in the region

Elvira D’Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
110 new cases of COVID-19 in Interior Health

Provincial health officers announced 1,005 new cases throughout B.C.

BGC Cranbrook will renovate a facility to relocate 24 existing spaces and add 24 new spaces with support from the Trust. Photo courtesy Columbia Basin Trust.
Grant funding to help create new childcare spaces in Cranbrook

Columbia Basin Trust providing $10,000 to BGC Cranbrook to help renovate new facility

Earlier this spring, the City of Cranbrook started positioning components of the Stormceptor system to carry storm runoff to Elizabeth Lake from the Innes Avenue neighbourhood. Photo submitted
Stormceptor will bring clean run-off to Elizabeth Lake

The City of Cranbrook is installing new infrastructure to handle the Innes Avenue neighbourhood, but go easy on Elizabeth lake

Interior Health nurses administer Pfizer-BioNTech COVID-19 vaccines to seniors and care aids in Kelowna on Tuesday, March 16. (Phil McLachlan/Kelowna Capital News)
69 new cases of COVID-19 in Interior Health

The total number of cases in the region is now at 9,840 since the pandemic began

Vancouver resident Beryl Pye was witness to a “concerning,” spontaneous dance party that spread throughout social groups at Kitsilano Beach on April 16. (Screen grab/Beryl Pye)
VIDEO: Dance party erupts at Vancouver’s Kitsilano Beach to the dismay of onlookers

‘It was a complete disregard for current COVID-19 public health orders,’ says Vancouver resident Beryl Pye

Deputy Prime Minister and Minister of Finance Chrystia Freeland responds to a question during Question Period in the House of Commons Tuesday December 8, 2020 in Ottawa. The stage is set for arguably the most important federal budget in recent memory, as the Liberal government prepares to unveil its plan for Canada’s post-pandemic recovery even as a third wave of COVID-19 rages across the country. THE CANADIAN PRESS/Adrian Wyld
Election reticence expected to temper political battle over federal budget

Opposition parties have laid out their own demands in the weeks leading up to the budget

A syringe is loaded with COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. to open up COVID vaccine registration to all B.C. residents 18+ in April

Registration does not equate to being able to book an appointment

(Black Press file photo).
UPDATED: Multiple stabbings at Vancouver Island bush party

Three youths hospitalized after an assault in Comox

Selina Robinson is shown in Coquitlam, B.C., on Friday November 17, 2017. British Columbia’s finance minister says her professional training as a family therapist helped her develop the New Democrat government’s first budget during the COVID-19 pandemic, which she will table Tuesday. THE CANADIAN PRESS/Darryl Dyck
B.C. finance minister to table historic pandemic-challenged deficit budget

Budget aims to take care of people during pandemic while preparing for post-COVID-19 recovery, Robinson said

Each spring, the Okanagan Fest-of-Ale is held in Penticton. This year, as a result of the COVID-19 pandemic, the festival will not be held. However, beer is still available. How much do you know about this beverage? (pxfuel.com)
QUIZ: How much do you really know about beer?

Put your knowledge to the test with this short quiz

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Most Read