The local branch of the Canadian Cancer Society held an event on Thursday, March 28 to launch Daffodil Month and celebrate the organization's 75th anniversary.
The Canadian Cancer Society was founded on March 28, 1938, and has grown to become Canada's leading cancer-fighting charity.
"Today – thanks to the years of support of volunteers and donors in communities like Cranbrook – the Society has the reach, strength and experience to make the most impact against cancer," said Lynnette Wray, Support Programs Coordinator for the Canadian Cancer Society.
Daffodil Month is an important campaign for the society, and donations made in April will go towards research, assistance for people living with cancer, programs to help prevent cancer, and advocacy for public policies that improve Canadians' health.
"We are so impressed by the number of British Columbians who wear their daffodil pin during April to show their support for those affected by cancer," said Patti King, Team Leader of Health Promotion for the Canadian Cancer Society, BC & Yukon. "This movement – which originated here in BC and is thanks to countless dedicated volunteers – recognizes the cancer journey and mobilizes communities to make a really big difference in the fight against cancer."
Wray added: "Every year we see Cranbrook rally around Daffodil Month and Daffodil Day and this year is no exception. On behalf of the Society, I want to thank the City of Cranbrook for their support!"
To find out where to pick up a daffodil pin, or to donate online, go to www.fightback.ca or phone 1-800-656-6426.