B.C. Ferries’ CEO says a new and improved website along with a mobile app could be ready by as early as the fall, but a new reservation system is still 18-24 months away. (BLACK PRESS file photo)

B.C. Ferries CEO says new reservation system will improve efficiency

Reservation fee structure undergoing changes over next two years

Changes to B.C. Ferries operations are just around the corner.

Mark Collins, president and chief executive officer for B.C. Ferries, said the company is planning on introducing a brand-new website as soon as the fall, and a new reservation system that includes flexible fare pricing within the next 18 to 24 months.

“We are on the cusp of a new website, a new mobile application and we are on the cusp of a new reservation system that will be considerably more flexible,” Collins said.

Collins made the comments following a presentation to members of the Greater Nanaimo Chamber of Commerce on Tuesday at the Coast Bastion Hotel, where he provided an update on B.C. Ferries. He said the corporation’s new reservation system will follow a model similar to what airlines and train use that would allow customers to change their reservations without penalty.

“We need to make that convenient for you with no extra fees or charges because it is what you bought,” he said.

The new reservation system will only apply to B.C. Ferries’ major routes. Collins said under the new system, reservation fees will be a thing of the past.

“For the major routes, we see reservation fees going away and becoming part of the base fare,” he said.

B.C. Ferries has been working on IT improvements for years, but customers wouldn’t have noticed because the changes have largely been internal, according to Collins, who said the first elements of their reservation system and a new customer relationship management system went live internally about three weeks ago.

“In the last five years we have spent probably close to $400 million on IT systems,” he said. “Much of it is in the background.”

Collins said a new and improved website along with a mobile app could be ready by as early as the fall but the reservation system won’t be introduced for at least a year and a half. He said B.C. Ferries wants to avoid rolling out a system that is broken.

“We are not into the Phoenix pay system problem here … we want people to be happy from day one,” he said.

Speaking to Black Press afterward, Collins explained that under the new reservation system customers will be able to pay for their reservation in advance. He said there will be multiple ways for customers to save money under the new system, adding that those who book in advance will find lower fares than those who wait until the last minute.

“You should see multiple choices for the same sailing. If you want the ability to change your reservation, it is one fee and if you’re happy to forgo flexibility and you want to lock in, you can get a lower price,” he said. “If you book in advance, say three weeks ahead versus three days ahead you will get a lower price.”

Collins said switching to the new system will improve efficiency as it will allow B.C. Ferries to better plan and prepare sailings. He said the new system should also alleviate some of the congestion at terminals where traffic can be backed up during peak season.

“When I think about neighbourhoods … where they have to endure these traffic lineups, that could be a thing of the past under this system because people will only go to the terminal when they have a reservation,” he said.



nicholas.pescod@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

Evacuation alert issued for City of Kimberley

The wildfire situation is becoming fraught in the Kimberley area. Three hours… Continue reading

Evacuation order issued for St. Mary Valley

On Thursday evening at 8 p.m., the Regional District of East Kootenay… Continue reading

Louise Baxter found after 72 hour search

Cranbrook hiker had been missing since Sunday, August 12, near Jumbo Pass.

Regional hospital development study on hold

Plan to study future regional hospital development on hold due to staffing shortage: KERHD chair

Barrel rider Bobbie Goodwin back at Cranbrook Pro Rodeo

Back at the Cranbrook Pro Rodeo for 2018’s event, which takes place… Continue reading

B.C. wildfires 2018: Hazy skies impacting crews in spotting new fires

18,000 people are on an evacuation alert, with 3,000 homes under an evacuation order

Registration open now for October disc golf tournament

Registration opened on Monday, August 13 for the 2018 B.C. Provincials —… Continue reading

Paving underway on Cobham Avenue

Paving is underway on the City’s largest capital infrastructure project of 2018,… Continue reading

Minister optimistic after 2 days of Columbia River Treaty negotiations

Canadian and U.S. officials met in Nelson Wednesday and Thursday to discuss future of the treaty

Man dies in B.C. police cell while awaiting court hearing

An independent investigation is underway after a man died while in Penticton police custody Aug. 16

RCMP appeal for tips, dashcam footage in German tourist shooting west of Calgary

The Durango crashed into the ditch after the shooting near the Goodstoney Rodeo Centre

2 nurses attacked at B.C. psych hospital, union calls for in-unit security

PHSA says that in-unit guards would do more harm than good

Former B.C. optician won’t be jailed for sexually assaulting minor

Kenneth Pilkington sentenced to 24 months’ probation for offence three decades ago

B.C. program to educate parents reduces ‘shaken baby syndrome’ by 35%

Period of PURPLE Crying was launched nearly a decade ago

Most Read