FILE- In this Feb. 3, 2016, photo the Volkswagen Beetle is displayed at the Auto Expo in Greater Noida, near New Delhi, India. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Tsering Topgyal, File)

VW to stop making iconic Beetle next summer

The Beetle was introduced in Germany in 1938 and came to the U.S. 11 years later

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose fivefold to more than 29,000 in the first year, rising to just over 46,000 in 2013 but tailing off after that. Last year VW sold only 15,166, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colours in addition to the normal hues. They also get standard extra chrome, new wheels and three-colour ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

COTR Avalanche bested by Camosun Chargers

The men’s Avalanche volleyball team faced the high powered Camosun College Chargers… Continue reading

ICE wrap up: ICE get one point out of six this weekend

It was a busy weekend for the Kootenay ICE with three games… Continue reading

Police aim to prevent retaliation after Hells Angel found dead under B.C. bridge

IHIT confirms Chad Wilson, 43, was the victim of a ‘targeted’ homicide

Columbia Basin Trust announces grant for technology upgrades

The deadline for organizations to apply is Dec. 17

Tie Lake dam project substantially completed

$450,000 project raises height of the dam; lake levels won’t be affected, says RDEK.

VIDEO: E. coli outbreak linked to romaine lettuce sickens 18 people in Ontario, Quebec

The Canadian Food Inspection Agency says it’s working with U.S. authorities to determine the source of the romaine lettuce those who got ill were exposed to.

Postal strike affects charities at critical fundraising time

Canadian fundraising professionals and charities join call for fast resolution

$90,000 pen from space created by B.C man

The Space pen is made from a meteorite

B.C. woman fined $2,300 for clocking 215 km/hr in Alberta

It’s the highest fine Alberta police have issued

Watchdog calls for probe into police board spending on former Victoria police chief

Police Complaint Commissioner says accountable and transparent review is in public interest

South Korean named Interpol president in blow to Russia

South Korea’s Kim Jong Yang was elected as Interpol’s president edging out a longtime veteran of Russia’s security services.

Trump defies calls to punish crown prince for writer’s death

The U.S. earlier sanctioned 17 Saudi officials suspected of being responsible for or complicit in the Oct. 2 killing, but members of Congress have called for harsher actions, including cancelling arms sales.

British, EU leaders to meet as Brexit deadline looms

The U.K. and the European Union agreed last week on a 585-page document sealing the terms of Britain’s departure.

Richard Oland was killed ‘in a rage,’ prosecutor tells son’s murder trial

The verdict from Oland’s 2015 murder trial was set aside on appeal in 2016. Richard Oland, 69, was found dead in his Saint John office on July 7, 2011.

Most Read