Smile Cookie campaign kicks off

Tim Hortons is kicking off their annual week-long Smile Cookie campaign on Monday

Everybody loves a smile.

Especially when it’s on a cookie.

Tim Hortons is kicking off their annual week-long Smile Cookie campaign on Monday with 100 per cent of proceeds going towards the Cranbrook Heath Care Auxilary and the East Kootenay Foundation for Health.

“The Smile Cookie campaign has continuously been successful year after year thanks to our loyal guests for their kindness and support,” said Matt Gareau, owner of Tim Hortons in Cranbrook. “We are honoured to support the Auxilary and Foundation with all of the proceeds raised and to share smiles with all our dedicated guests. Stop by a restaurant this week and purchase your freshly baked Smile Cookie to support a great cause!”

This year’s campaign will go towards toe purchase of a glidescope for the regional hospital’s HART (High Acuity Response Team) program, which operates out of the emergency ward at the East Kootenay Regional Hospital. A glidescope video laryngoscope will provide a consistently clear airway view routine and difficult airways, enabling quick intubation.

Over the last eight years, over $65,000 has been raised in Cranbrook through the Smile Cookie campaign for the EKRH. Created as a fundraiser in Ontario in 1996, the Smile Cookie campaign has raised $5 million in Canada and the U.S., supporting over 500 charities.