For the Townsman
To be successful in any business venture (including not-for-profit groups) it takes strong leadership and a big-picture focus to take the organization to the next level.
Over the last two years, East Kootenay Foundation for Health’s Board of Directors has slowly been making changes and implementing new strategies to enhance the growth of the foundation.
One of the most impactful decisions was a full rebrand exercise including surveys with internal and external stakeholders. This included a review of all marketing material to ensure that EKFH’s messaging is specific and pertinent to its mission to support health care initiatives in each East Kootenay community and the region as a whole.
A soft launch of the brand rolled out with the 2014 Starlite Campaign. As the foundation moves forward into 2015 with its ongoing work and the critically important ICU Redevelopment Capital Campaign the new brand, created by Genex Marketing, will become more visible. The image is not the only change as the foundation is currently undergoing upgrades on its website, digital communications wall and Facebook page.
The EKFH board consists of a group of community-minded and philanthropic Directors who believe leaving a legacy for future members and representatives is imperative. To that end, EKFH will be bringing on an additional person to further complement the existing team of Executive Director Donna Grainger and Financial Officer Beth Bennett.
The Board of Directors are excited to announce the newest member of the EKFH team. On March 17, Patricia Whalen will join the foundation in the role of Assistant Executive Director. Patricia brings years of experience in non-profit work and a commitment of care to her community and the region. This professional team will be exhausting all existing and new areas of philanthropy for East Kootenay health care as well as ensuring the continuum of the thirty two years of the Foundation success.
EKFH is eager to see Patricia’s positive contributions to the foundation and enthusiastically welcome her to our organization.