a

Cranbrook’s Love Local event currently underway

Downtown businesses are giving back to the community after a tough year brought on by the pandemic

As of Monday, June 1st, and running until Saturday, June 5th, the Downtown Cranbrook Love Local event will feature sales, deals, contests and more from many Cranbrook businesses.

Joey Hoechsmann, President of the Downtown Business Association, says this event is aimed at showing love to the residents and customers in Cranbrook who have supported local, especially during the pandemic.

“We usually have a shop ‘till you drop event, but this year we wanted to do something a little different,” Hoechsmann said. “For the past 15 months, every month has been a challenge. Businesses have had to open, and close, and open again. Mask mandates, tourism shut down; everything has been constantly changing. You know – we were worried that we may not have a business at the end of it.

“But through it all, in most cases, our local businesses have been supported in spades. Whether it’s through gift cards at Christmas time, or take-out when the restaurants were closed to in-person dining, Cranbrook has really shown support. We wanted a way of saying thanks and giving back to the community.”

Over 45 downtown businesses have teamed up to offer dining, deals and draws. Many businesses have opted to have sales, such as 20 per cent off store-wide, or host contests, such as a scavenger hunt. Some businesses will have daily in-store giveaways and others will enter you into a draw with purchase. Who doesn’t love a door prize? It’s up to each individual business what they are doing to “Love Local”.

For example, Hoechsmann says that at the Bedroom Furniture galleries, they are not only giving away gift cards but there is a contest to win a brand new mattress as well.

“I think we’re all hoping that we’re nearing the light at the end of the [pandemic] tunnel, and looking ahead to fall, my outlook is very positive. When we can all travel again, we hope that some of those dollars will be spent here in Cranbrook.”

He adds that because people haven’t been travelling as much over the past year, dollars have stayed local. Hoechsmann referred to the 10 per cent shift, an article (and movement) from several years ago that says if more people started to shift just ten per cent of their household expenditures to purchases of local goods and services, the economy will benefit.

“Because we can’t go anywhere, those dollars are staying local. It’s a really interesting response,” Hoechsmann said. “People were obviously making purchases online, but they also realized what’s right in their own town. People purchased books from Huckleberry Book Store instead of going on Amazon. They went to Mountain Man or Gerricks or High Country for their outdoor goods. Business owners saw people they had never seen before, who live in town. I think people found out how awesome these local businesses are and that support has continued.”

Lastly, Hoechsmann says that one way to continue to support your local businesses is to hop online and leave a review.

“One of the ways you can show love back is to hop onto Facebook or Google and give that business a review. It’s good for business, tourism, etcetera, but it’s also good for the business owner to see that feedback,” he said. “Take that time and think of a business that has taken care of you over the past 15 months and show them your support.”

So, head downtown Cranbrook over the next few days for some amazing deals, say hello to your favourite businesses, and be sure to Love Local.



corey.bullock@cranbrooktownsman.com

Like us on Facebook and follow us on Twitter

Want to support local journalism during the pandemic? Make a donation here.

Just Posted

Kurt Swanson’s dog Kona takes a break from the heat on the Summer Solstice near Cranbrook, B.C. (Kurt Swanson photo)
Very warm temperatures forecast across the Kootenays this weekend

Nelson, Castlegar forecast to hit 39, Cranbrook 37

With high temperatures forecasted for the week and into the next, Interior Health is offering some tips on how to keep yourself safe from heat-related illness. (Pixabay)
Interior Health offers safety tips as temperatures soar

‘Too much heat can be harmful to your health’

The view from the Eager Hill lookout in the Cranbrook Community Forest. (Corey Bullock/Cranbrook Townsman file)
New ‘Padawan’ trail at Eager Hill now open and ready for use

The 5km green flow trail is suitable for all ages

The City of Cranbrook and the Ktunaxa Nation raised the flag of the Ktunaxa Nation at the arches entrance into the city’s downtown core during a ceremony on Monday, June 21. Photo courtesy City of Cranbrook.
Ktunaxa Nation flag raised at downtown arches entrance

The Ktunaxa Nation flag was raised at the Cranbrook arches — the… Continue reading

Kimberley Search and Rescue were able to quickly respond to a call for service and transport an injured mountain biker to East Kootenay Regional Hospital over the weekend. Kimberley SAR file photo.
Kimberley Search and Rescue respond to injured mountain biker on Bootleg Mountain

Kimberley Search and Rescue responded to a call for service this past… Continue reading

A person stands in a tower on the perimeter of the Number 3 Detention Center in Dabancheng in western China’s Xinjiang Uyghur Autonomous Region on April 23, 2021. Human rights groups and Western nations led by the United States, Britain and Germany accused China of massive crimes against the Uyghur minority and demanded unimpeded access for U.N. experts at a virtual meeting on Wednesday, May 12, 2021 denounced by China as “politically motivated” and based on “lies.” THE CANADIAN PRESS/AP-Mark Schiefelbein
VIDEO: Trudeau demands truth from China about Uyghurs

PM says Canada has admitted broken Indigenous relationship, unlike China on Uyghurs

Kelowna Mayor Colin Basran, middle right, participates in a ribbon-cutting ceremony in honour of the launch of Kelowna’s plasma donor centre at Orchard Plaza Mall on June 22. From left to right: Canadian Blood Services’ business development manager Janna Pantella, Canadian Blood Services’ operational excellence manager Tyler Burke, Kelowna Mayor Colin Basran and Canadian Blood Services’ centre manager Janine Johns. (Aaron Hemens/Capital News)
B.C.’s first dedicated plasma donor centre opens in Kelowna

The Kelowna location is the third dedicated plasma donor to open in Canada

Children walk with their parents to Sherwood Park Elementary in North Vancouver for the first day back to school on Sept. 10, 2020. THE CANADIAN PRESS/Jonathan Hayward
Study reassures parents, teachers that COVID-19 infrequently shared at school

Federally funded study in Vancouver finds risk in the classroom and in the community identical

Conservative MP Kevin Waugh rises during Question Period in the House of Commons Tuesday April 13, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Single-game sports betting about to become legal in Canada

Senate passes bill to take sports gambling away from overseas agencies

Point Roberts is part of the mainland United States but not physically connected to it, to reach the community by land one must pass through Canada. THE CANADIAN PRESS/Darryl Dyck
Closed Canadian border leaves Point Roberts’ only grocery store on verge of closure

‘We’re Americans but we’re not attached to America. It’s easy to forget we’re here,’ says owner Ali Hayton

Robin Sanford and her fiance Simon Park were married in an impromptu ceremony at Abbotsford Regional Hospital on June 16. (Submitted photo)
Mom dies day after witnessing daughter’s hospital wedding in Abbotsford

Nurses help arrange impromptu ceremony in 3 hours for bride and groom

B.C. Finance Minister Selina Robinson with Premier John Horgan after the budget speech Tuesday, April 20, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. home owner grant won’t be altered, despite expert advice

Tax break for residences worth up to $1.6 million too popular

B.C. conservation officer Sgt. Todd Hunter said a black bear is believed to have killed local livestock. (THE NEWS/files)
Black bear believed to have killed miniature donkey in Maple Ridge

Trap set for predator that has been killing livestock

Penticton mayor John Vassilaki and Minister of Housing David Eby have been battling over the Victory Church shelter and BC Housing projects in the city. (File photos)
Penticton heads to court over homeless shelter as BC Housing audit begins

The city was not satisfied with the response from Minister David Eby regarding the ongoing situation

Most Read