Sport Chek prepping for April opening

New store is slated to open April 10 and will be looking to hire around 31 people in March.

The new Sport Chek store in Cranbrook will soon open its doors.

Brendon Arnold, public relations for Sport Chek’s parent company FGL Sports, said the store is slated to open April 10 and will be looking to hire around 31 people in March.

“We’re going to be doing a hiring fair from March 5 to 7,” Arnold said.

The interview fair will be held at the Prestige.

Arnold said the new store manager is Ryan Alvernini.

“We’re super excited to be opening a new store in Cranbrook,” Arnold said. “Definitely one thing that we want to get out there to the readers of your publication and throughout Cranbrook is that we are really focused on the community.”

Arnold said Sport Chek tries to integrate the community into the store.

“We just want to make people aware that this new Sport Chek is not just about product, it’s about getting the full experience,” he said, adding that may mean figuring out product fitment or having a customized shopping experience where the customer leaves the store with not just a new pair of sneakers, but maybe contacts to a local running group.

“So it’s not just about selling products, it’s about integrating within the community,” he said.

Arnold said the Cranbrook store would follow the look and feel of other Sport Chek stores.

“For the most part with the new stores that we’re opening up, it’s going to have the same type of product as our other stores around Canada,” he said. “We never really bring in a store that sells a really different selection of products; it’s going to be fairly similar to the different stores that you will see in Calgary or Vancouver.”

Sport Chek recently opened its first flagship store in Edmonton, which features digital displays and features.

“The purpose of these stores is to test out and put in these new technologies and these new innovative and interactive units within the store which allow customers to get an even more customized experience,” he said.

Arnold added that the company would be first implementing things in the flagships and then deciding on whether to bring them to stores like the one that will be in Cranbrook.

“I can’t tell you what form that will (take) in the Cranbrook store, but it is on the radar for us to start rolling out some of these digital activations with our stores across the country,” he said.