Jill Van Gyn, FATSO peanut butter owner, took her Victoria-based company to the Dragons’ Den in 2018. (FATSO peanut butter photo)

B.C.’s FATSO peanut butter takes off 1 month after Dragons’ Den deal

Owner talks about the immediate spike in her peanut butter business

Jill Van Gyn was getting ready for FATSO peanut butter’s screening party of Dragons’ Den when she got the first email.

It was only 5:15 p.m. in Victoria, but the Sept. 27 episode featuring the all-natural peanut butter spread had already started playing on the East Coast of Canada — and suppliers were interested immediately.

“I was really lucky. Just before the episode aired I had hired a staff member, a recent grad from the Royal Roads business school. The timing couldn’t have been better,” Van Gyn, previously the only employee of her company, said.

READ MORE: Victoria’s Jill Van Gyn of FATSO peanut butter to appear on Dragon’s Den

They got to work instantly, responding to emails and the spike in their online account, adding 20 new retailers across Canada.

“The biggest thing coming out of it has been the lift of the company profile. People are a lot more familiar with the brand, which really was the ultimate goal of going on television,” Van Gyn said.

In the episode, Van Gyn persuaded four dragons to offer a deal with her. She was holding out for Arlene Dickinson, who is known for her experience as a woman in business and for helping new businesses build themselves up. The 30 per cent offer in shares of Van Gyn’s company was just too much.

Although she made a handshake deal on the show, Van Gyn later met to formalize the deal with new numbers. FATSO peanut butter has been evaluated at twice its original amount, and Van Gyn wanted the deal to reflect that. She ultimately walked away. Partnerships still formed, now with local investors offering more money and more support.

“It really worked out well for us,” Van Gyn said.

Now a month later, Van Gyn hasn’t slowed down. As of Oct. 25, FATSO peanut butter will be funded for the next year. In December, FATSO will begin working with a national distributor. In 2022, Van Gyn has plans to spread her business south of the border.

“We’re certainly growing faster than we ever expected, and whenever we think things are going to slow down something else blows up,” she said.

READ MORE: Very Good Butchers to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Just Posted

HIGHLIGHTS: Kootenay ICE shutout by Calgary Hitmen

ICE set to face Red Deer Rebels on the road tomorrow night

Federal NDP leader Jagmeet Singh visits Cranbrook

Jagmeet Singh, the leader of the Federal New Democratic Party, stopped in… Continue reading

It happened this week in Cranbrook: 1909

For the Week of November 11-17: Items compiled by Dave Humphrey from the archived newspapers held at the Cranbrook History Centre and Archives

Stewart Taylor left a musical legacy behind

The Cranbrook musical community is mourning the passage of one of its central personalities

Montreal-based author pens crime novel starring Cranbrook protagonist

Montreal-based, Kimberley-born writer Del Chatterson has published his first fiction novel, and… Continue reading

Winter weather hits parts of Canada

As some parts of the country brace for cold, parts of B.C. remain warmer than 10 C

World O’ Words: Real bearcat! Real donnybrook! Heyrube!

Congratulations to the College of the Rockies Avalanche, Women’s and Men’s squads,… Continue reading

Payment for Sin? Or A New Vision?

Yme Woensdregt In the last couple of weeks, I’ve been writing about… Continue reading

Canada’s health system commendable overall but barriers to care remain: UN

The United Nations says Canada’s health care system is “commendable” overall but vulnerable groups still face barriers to quality care.

Unique technology gives children with special needs more independent play

UVic’s CanAssist refined seven prototypes aided by $1.5M government contribution

Kelly Ellard’s boyfriend has statutory release revoked

Darwin Duane Dorozan had several parole infractions that found him ‘unmanageable’

Doctor’s note shouldn’t be required to prove you’re sick: poll

70% of Canadians oppose allowing employers to make you get a sick note

German-born B.C. man warns against a ‘yes’ vote on proportional representation

Agassiz realtor Freddy Marks says PR in his home country shows party elites can never be voted out

Fashion Fridays: 5 coats you need this winter!

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

Most Read