New boutique reviving fashion for all

Revive Boutique recently opened its doors in Cranbrook after packing up the boutique the owners ran in Saskatchewan for 18 years.

Julie Seip and Janice Passmore own and operate Revive Boutique. The boutique specializes in a pinup style collection of clothing

Julie Seip and Janice Passmore own and operate Revive Boutique. The boutique specializes in a pinup style collection of clothing

Revive Boutique recently opened its doors in Cranbrook after packing up the boutique they ran in Moose Jaw, Saskatchewan, for 18 years.

The new business is owned and operated by mother-daughter team Janice Passmore and Julie Seip. They specialize in providing exceptional customer service and strive to make women feel glamorous and beautiful no matter their size.

Revive offers affordable fashion and accessories for all women. They also carry a large variety of footwear, swimwear, home decor and children’s fun wear.

The boutique opened Jan. 15, 2015 and Julie said the reception has been great.

“We’ve been getting a lot of feedback,” she said. “We’re basically trying to shoot towards women and give them a place to shop no matter what their size is. We do carry smaller fitting clothes — we carry little girls’ clothes — but then some of our select styles we carry up to 4X.”

Julie and Janice bring a wealth of experience and expertise in the fashion and boutique retail industry. Together, the two owned and operated the shop in Moose Jaw for 18 years.

“So we just sold that last year, moved here and reopened,” Julie explained.

They strive to make each visit to the shop a great experience.

“Every time the door swings open we make sure the customer feels appreciated and everybody gets thanked — thanks for coming, thanks for taking the time and come on in. We’re very one-on-one.”

That one-on-one experience is important to them.

“You don’t just sell it to sell it,” said Janice. She’s honest if she doesn’t think an outfit works for the person.

That kind of honesty is difficult to find these days.

They also saw a gap in the women’s clothing market in Cranbrook and so chose this city has their new home.

Julie describes a lot of the clothing they carry as vintage inspired and pinup couture.

“We kind of wanted to play on that, so anybody that’s 20 or 60 could basically wear the same kind of dress. They could wear it for basically anything.”

Their assortment of clothing comes from all over the world, Janice noted her selection is handpicked from Thailand and Indonesia.

Julie said one of the things they hope help people avoid is taking the time to chose and buy something to wear and then going out and finding other people wearing the same outfit.

“Once I have the clothing and once it’s sold I don’t bring it back,” she said. “I only bring in one of each size and some things I only bring in one period.”

She highlighted the rack of leggings, each unique with unique patterns and colours.

They also sell swimsuits, from small to 4X.

“They’re not your skimpy little bikini, they’re for women with curves and a body,” Julie said.

They sell shoes. Right now they sell TUK shoes.

“They’re comfortable, they’re easy to wear and they’re vegan friendly,” she said.

They also carry body jewelry and provides professional body piercing services.

Julie is a Body Piercing Artist with over 18 years experience. She is certified in Phlebotomy through Kelsey SIAST and holds a certificate in Central Sterile Reprocessing (CSR Tech) through Wascana SIAST. Julie takes great pride in her body piercing services by providing clients with a friendly, sterile, relaxed atmosphere.

She welcomes all age groups, both men and women.

The business is open Monday to Saturday, from 10 a.m. to 6 p.m. It is located at 223 Cranbrook St. N.

Call them at 778-517-5225.