La Vie En Rose opens Friday, Jan. 25

Cranbrook may have lost La Senza last year, but we have gained a new lingerie store.

Cranbrook may have lost La Senza last year, but we have gained a new lingerie store.

La Vie en Rose will open an outlet store near Walmart on Friday, January 25.

The complex, known as Cranbrook SmartCentre, was a good fit for the brand, said La Vie en Rose president and CEO François Roberge.

“We had a fantastic opportunity to open at Cranbrook SmartCentre and felt it was the right place to expand our presence in British Columbia’s market place.”

The new Cranbrook store will sell La Vie en Rose lingerie collections, swimwear collections, the affordable LVER lingerie line designed specifically for its outlet stores, La Vie en Rose MAN underwear collections, as well as clearance items. It will offer clients a “one-stop-shop” in one vast, 3,250 square foot space.

This will be La Vie en Rose’s twenty-first store in B.C. The specialty lingerie retailer began in 1996 and now consists of 155 boutiques across Canada and 55 overseas, including stores in Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Algeria and Kazakhstan. The brand caters to women aged 25 to 45.