Randy Blair, Black Press Media Chief Operating Officer.

Community drives transformation of local news

Black Press Media reaches historic audience milestone

It’s an exciting time for Black Press Media, launching into 2020 with the largest audience in its history.

And none of it would be possible without our readers and viewers in communities throughout the province.

“Black Press Media has a long history of supporting individuals, organizations and businesses across B.C. who are working really, really hard to improve the quality of life for so many British Columbians,” says Randy Blair, Black Press Media’s Chief Operating Officer.

“We consider it an honour, a privilege and our responsibility to tell the stories of those who are making their communities – our communities – stronger.”

How has the B.C.-based media company reached its audience milestone?

“Black Press Media is really undergoing a transformation,” Blair explains.

“We’re really focused on engaging our audience across social and digital channels in addition to print,” he says, pointing to Black Press Media’s audience of four million unique website visitors each month and more than one million followers across its social media channels. And that’s in addition to its large, loyal print audience of millions of readers per week.

Driving that growth is a commitment to delivering the content its readers and viewers are looking for, from breaking news to in-depth features, created by Black Press Media’s 185 journalists on the ground in communities across the province – the largest of any news-gathering organization in BC.

As Black Press Media has evolved, so has the skill set of this team of award-winning journalists, whose broadcast expertise and social media skills complement their ability to tell compelling, informative stories.

“Today we have on our team videographers, video editors, script writers, and social media and SEO experts – these are the competencies we need to be successfully engage audiences across our digital and social platforms.”

So, what’s next for Black Press Media?

“It’s exciting that we have so many more opportunities to reach people than we had even five years ago,” Blair says.

Blair is also excited for Black Press Media’s continued emphasis on giving back, at both a local and a provincial level. As the “Heart and Soul of the Community,” initiatives like the current grocery giveaway supporting local food banks are instrumental in bolstering those values.

“It’s a way for us to give back to the communities that have supported us for so long, and do everything we can to make them a better place to work and live.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Memorial Arena set to host high school graduation ceremonies

Western Financial Place expected to be unavailable due to ongoing construction during summer months

PHOTOS: Taking in the action at Winter Blitzville

The second annual Winter Blitzville was bigger and better this year as… Continue reading

Bucks sign defenseman Rhys Bentham

The Bucks’ roster — and D-line — continues to grow in advance… Continue reading

RCMP arrest Kimberley woman after Invermere robbery

RCMP in the Columbia Valley are pleased to share that as a… Continue reading

First presumptive case of coronavirus identified in the Interior Health region

The woman, in her 30s, travelled from Shanghai and lives in the interior

VIDEO: Ottawa wants quick, peaceful resolution to pipeline protests, Trudeau says

The protests have manifested themselves as blockades on different rail lines across the country

Woman charged after alleged fuel thefts, ramming of RCMP car in B.C. Interior

Suspect wanted for crimes allegedly committed in Kelowna, Salmon Arm and 100 Mile House

No dramatic shifts expected as B.C. government tables new budget today

Finance Minister Carole James has promised to stay the course when she tables the budget in the legislature

AFN national chief calls for calm on Wet’suwet’en crisis, rail blockades

Hereditary chiefs in the Wet’suwet’en First Nation oppose the natural-gas pipeline

Federal, B.C. ministers seek meeting with Wet’suwet’en in hope of blockade solution

Coastal GasLink signed agreements with all 20 elected band councils along the pipeline route

Flight to evacuate Canadians from cruise ship ‘expected’ to depart Japan on Thursday

Canadians seeking to return to home by commercial means will be subject to the Quarantine Act

Canucks acquire forward Tyler Toffoli from Kings in push for playoffs

Vancouver sends Schaller, Madden, pick to L.A.

New highway proposed between Alberta and B.C.

The route would connect Red Deer to Kamloops

Most Read