Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

‘A captive market:’ U.S. border closure keeps Black Friday shoppers in Canada

Black Friday originated in the United States as a post-Thanksgiving shopping event

Cross-border shopping is a quintessential part of Black Friday for some Canadians.

But with the Canada-U.S. land border closed to non-essential travel to limit the spread of COVID-19, hopping over the border for holiday shopping isn’t an option this year.

For Canadian retailers, the closure has created a captive market — at least for in-store shopping.

“In previous years, a lot of Canadians would just pop over the border to take advantage of the crazy deals down in the U.S., which often surpassed what we were getting in Canada,” says Tandy Thomas, an associate professor in the Smith School of Business at Queen’s University.

“But the ability to do that easy cross-border shopping is no longer there.”

Thomas says the border closure creates a more favourable environment for Canadian retailers.

“They don’t have to compete with their U.S. counterparts in the same way,” she says. “It’s literally a captive market.”

Black Friday originated in the United States as a post-Thanksgiving shopping event. It became well-known for its big discounts, massive crowds and a frenzied shopping atmosphere.

Although it has become a mainstay of holiday shopping in Canada as well, U.S. retailers have still lured Canadians across the border with doorbuster deals.

Yet with the loonie worth about 77 U.S. cents, it’s possible few shoppers would have bothered travelling south of the border.

“With the dollar being what it is, it’s not exactly a bargain to go down there,” says Tim Sanderson, executive vice-president and national lead for retail with JLL Canada.

“But there’s still lots of people who like to go for the variety.”

Diane Brisebois, president of the Retail Council of Canada, says the border closure, coupled with an increased push to buy local, will benefit Canadian retailers this holiday season.

“We strongly believe there will be more Canadians making that extra effort to shop in a local brick-and-mortar store as well as find them online,” she says.

READ MORE: Online shopping set to hit record this year in Canada

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusRetail

Just Posted

Prince Charles Secondary School
School District 8 votes in favour of name change for Secondary School in Creston

In an act of reconciliation, a new name will be chosen for Prince Charles Secondary School

Kootenay-Columbia MP Rob Morrison. Photo courtesy Conservative Party of Canada.
MP Morrison appointed to parliamentary national security committee

Kootenay-Columbia parliamentarian one of five candidates appointed to national security committee

Repaving of Victoria Ave (3rd St. S. to 11th St. S.) began on Monday, June 12. Drivers are asked to please avoid the area for the remainder of the day, if possible. Please watch for and obey directions from flaggers and signage, as the detours will be moving regularly. Photo courtesy City of Cranbrook.
Road construction, repaving programs well underway

Local road construction and repaving work continue apace, as summer programs get… Continue reading

Vendors and customers at one of the Cranbrook markets in 2020. (Corey Bullock/Cranbrook Townsman file)
Cranbrook Farmers Market updates operating hours for the summer

Markets will continue to run from 10a.m. to 1p.m. until October 30th

City council passed first reading of a text amendment to a downtown zoning bylaw that would permit the land use for a craft brewery. Photo courtesy City of Cranbrook.
Downtown zoning amendment allowing craft brewery passes first reading

An application is moving forward that will tweak a downtown zoning bylaw… Continue reading

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

Canadian Armed Forces experts are on their way to North Vancouver after a local homeowner expressed worry about a military artifact they recently purchased. (Twitter DNV Fire and Rescue)
Military called in to deal with antique ‘shell’ at North Vancouver home

‘The person somehow purchased a bombshell innocently believing it was an out-of-commission military artifact’

Amy Kobelt and Tony Cruz have set their wedding date for February, hoping that more COVID-19 restrictions will have lifted. (The Macleans)
B.C. couples ‘gambling’ on whether COVID rules will let them dance at their wedding

Amy Kobelt and Tony Cruz pushed back their wedding in hopes of being able to celebrate it without the constraints of COVID-19

A plane is silhouetted as it takes off from Vancouver International Airport in Richmond, B.C., May 13, 2019. THE CANADIAN PRESS/Jonathan Hayward
Report calls for airlines to refund passengers for flights halted due to COVID-19

Conclusion: federal help should be on the condition airlines immediately refund Canadian travellers

Green party Leader Annamie Paul speaks during a news conference on Parliament Hill in Ottawa on Tuesday, June 15, 2021. Paul has survived another day of party strife after a planned ouster shifted course, leaving her with a tenuous grip on power ahead of a likely federal election this year. THE CANADIAN PRESS/Justin Tang
Green Leader Annamie Paul blasts ‘racist,’ ‘sexist’ party execs who sought ouster

Fallout has continued, with two of the federal council’s members resigning

Provincial health officer Dr. Bonnie Henry says re-opening B.C.’s border to the U.S. ‘is not in our best interest’ right now. (B.C. Government photo)
Provincial health officer Dr. Bonnie Henry (B.C. Government photo)
B.C. records 113 new COVID-19 cases Wednesday, 4 deaths

Vaccination of young people rising quickly, near 75 per cent

Russian President Vladimir Putin, left, and U.S President Joe Biden shake hands during their meeting at the ‘Villa la Grange’ in Geneva, Switzerland in Geneva, Switzerland, Wednesday, June 16, 2021. (AP Photo/Alexander Zemlianichenko, Pool)
Biden says meeting with Putin not a ‘kumbaya moment’

But U.S. president asserted Russian leader is interested in improved relations, averting a Cold War

For more than a year, Rene Doyharcabal and a small group of neighbours in Langley’s Brookswood neighbourhood have been going out every evening to show support for first responders by honking horns and banging pots and drums. Now, a neighbour has filed a noise complaint. (Langley Advance Times file)
Noise complaint filed against nightly show of support for health care workers in B.C. city

Langley Township contacted group to advise of complaint, but no immediate action is expected

A nurse prepares a shot of the COVID-19 vaccine at the Yukon Convention Centre in Whitehorse on Wednesday, March 3, 2021. THE CANADIAN PRESS/Mike Thomas
Vancouver couple pleads guilty to breaking Yukon COVID rules, travelling for vaccine

Chief Judge Michael Cozens agreed with a joint sentencing submission,

Most Read