The Kootenay Ice are looking to increase the number of season ticket holders for the 2017-18 season and have set their goal at 2,500.
The organization announced on May 15 that they were kicking off their season ticket drive, the “Drive to 25”, and are looking to have 2,500 fans sign up for season tickets. In 2016-17, the team sold just 1,315 season tickets.
The season seat holder renewal period started on Monday and goes until May 24, and the new season seat holder preferred pricing window opens on May 24 and will conclude on June 30.
According to a press release from the Ice, the benefits for season seat holders for the 2017-18 season include: 10% off concession purchases, 15% off retail items, a minimum of five rain-check nights where unused tickets can be redeemed at no charge, and VIP invitations to special Season Seat Holder events throughout the season.
The team also announced that the pricing for children under 18 and students, if tickets are purchased prior to June 30, had been reduced to $200, and that a family package will be available and will provide $665 in savings from last season.
“[Owner and Govenor] Greg [Fettes] and I have had a chance to meet with a number of community stakeholders and we are excited to increase the benefits to our season seat holders,” said team President and General Manager, Matt Cockell, in the team’s media release. “This is an important and exciting time for the Ice. We are committed to increasing the value to the community and our fans.”
For the past two seasons, the Ice have had the lowest average attendance in the WHL with a 1,754 person average in 2016-17 and a 1,957 person average in 2015-16.
The Ice’s attendance has been, for the most part, dropping steadily since the 2011-12 season. The team won the WHL Championship in 2010-11 and made an appearance at the Memorial Cup, after which they sold 2,156 regular season tickets and had an average attendance of 2,805 for 2011-12.
The team’s highest ever attendance for a single season was 3,635 in 2000-01, the Ice’s first year at Western Financial Place, and the record-low was last year.
For full season ticket information for the 2017-18 season, visit www.icecountry.ca.