News

Townsman, Advertiser merge operations

Black Press is expanding its media presence in Cranbrook.

“The Cranbrook Townsman and Kimberley Bulletin have been serving the region since 1946 and 1932 respectively, and we are building on that legacy by adding editorial resources and investing in the print and digital platforms for both publications” said Randy Blair, Black Press Chief Operating Officer for British Columbia.

“In the days ahead we will be adding two more reporters to our news team in the region, increasing press capacity, expanding delivery to better serve readers and advertisers and redesigning both websites to improve content and access on desktops, tablets and smart phones.”

The staff of the Kootenay Advertiser, located on Second Avenue North, are moving into the Townsman office at 822 Cranbrook Street North in a consolidation of operations that will lead to better utilization of resources.  Townsman Editor Barry Coulter will now edit both publications.

“The added investment in newsroom resources will lead to expanded coverage of community news and events,” Coulter said. “With six reporters in these communities, our news gathering operation is second to none, and access to both our online product and print product will be easier than ever.”

“We’re excited to be offering a full complement of digital services available to our advertisers,” added Publisher Zena Williams.

“Cranbrook and Kimberley are vibrant communities and we are looking forward to working with the many community organizations and individuals who are dedicated to improving the quality of life and developing commerce in the region” Blair said.

The expansion of our online and digital services will not in any way detract from the print product — “still our bread and butter with very strong readership,” Coulter said. Adjustments to the publication schedule will ensure a full and comprehensive read, three times a week, that reflects the community.

At the heart of the Black Press operation in the Kootenays is the press, which operates out of the Townsman on Cranbrook Street. The press is also being expanded, to provide more pages, more colour, and more speed to hit the streets even faster.

 

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