United Way short of 2012 goal by 30 per cent

Still time to help Cranbrook and Kimberley funding agency reach its target

The United Way has only raised 70 per cent of its campaign goal of $111,000 for 2012, and the organization is asking the community to pitch in and help make up the difference.

“Big or small, every donation moves us closer to achieving our goal. If you help us reach our campaign goal, many community services and programs will continue to function, keeping our communities strong,” said Donna Brady Fields, executive director of United Way of Cranbrook and Kimberley.

Supporting the United Way builds a stronger community, she went on.

Every dollar raised in Cranbrook and Kimberley stays in these communities.

“Donations to the United Way are invested into local services and programs,” said Brady Fields.

Local services are relied upon by many residents: one in three Canadians will depend on United Way-funded services this year.

“That person could be you, a family member, a friend or a neighbour,” said Brady Fields.

In 2012, United Way has funded Big Brothers Big Sisters of Cranbrook, Bellies to Babies, East Kootenay P.A.R.T.Y. Program, Cranbrook Boys and Girls Club, Cranbrook and District Hospice Society, Cranbrook and District Restorative Justice Society, Cranbrook Society for Community Living, Options for Sexual Health, Success By Six, and seniors programming facilities such as the Cranbrook and Kimberley Daybreak programs, F.W. Green Memorial Home and the Kimberley Special Care Home.

United Way regularly analyzes the needs of the community, said Brady Fields.

“This builds a social safety net, ensuring needed services are available to the most vulnerable in our society: children, seniors, the handicapped and the less fortunate.”

Donations raised are used in the most effective way possible, she said.

“We have one of the highest ratios of actual donation distribution among non-profit organizations. Our comprehensive process ensures accountability to the community and money is directed to where it is needed most.”

What’s more, donors can choose the charity their donation goes to. All or some of the funds can be pledged to any registered Canadian charity.

“This is a valued convenience for donors: one donation, one charitable receipt,” said Brady Fields.

Donating to the United Way is possible by cash, cheque, payroll deduction, credit card, or online. You can also give a lasting legacy through the Planned Giving Program, or become part of the Leadership Giving Program.

For more information to make a donation, phone 250-426-8833 or visit www.cranbrook.unitedway.ca.